OUR PRIVACY POLICY
Peter Herds honours the rights of its employees and other users’ including website visitors’ right to privacy and data protection. Peter Herds is fully committed to complying with the provisions of all applicable Data Protection legislation and regulations such as Data Protection Act and EU GDPR. Peter Herds honours the rights of its employees and other users to privacy and data protection. This Privacy Policy (“Policy”) describes how we collect, use, share, and retain personally identifiable information provided by users of this website. The Policy is effective as of 23rd May 2018. The policy will be continuously assessed against new technologies, business practices, regulatory changes and the evolving needs of Peter Herds. We are registered with the Information Commissioners Office, the UK’s Data Protection Authority.
Data Controller
The data controller for all personal data collected via this website is Peter Herds with its registered office at 45 chapel lane, Wilmslow, Cheshire, sk9 5jh. This means that we are responsible for deciding what data we collect and how we hold and use your personal data. We will implement appropriate data security measures for protecting the data from unauthorised access and loss, as laid out in the Security section of this Policy.
Data Collection
Peter Herds collects and maintains a variety of personally identifiable information, including Names, email addresses, phone numbers, payment information, social media profiles, business addresses. Peter Herds collects information directly from individuals or from the parent companies of the individuals. The information could be collected through ways in which data is collected such as e-mails, phone calls, online registration forms and face to face meetings. Peter Herds does not collect personal data about individuals except when there is a legitimate business requirement or when such information is provided on a voluntary basis.
Users should also be aware that non-personal information and data may be automatically collected through the standard operation of Peter Herds web servers, and by the use of cookies technology and/or Internet Protocol (“IP”) address tracking. Non-personal identification information might include the browser used by you, the type of computer, the operating systems, the Internet service providers, and other similar information. Peter Herds web server also automatically gathers information about the top viewed and visited pages and links on our website, top entry and exit points, number of form completions, time spent on pages, top downloads, top keywords used offsite to lead customers to our website, your internet protocol (IP) address, information collected via cookies, the areas you visit on the website, the links you may select from within the website to other external websites and device event information such as system activity, crashes, hardware settings, browser type etc. Most browsers are set to accept cookies. You can set your browser to refuse cookies, or to alert you when cookies are being sent; however, if you disable cookies, the full functionality of Peter Herds website may not be available to you. The information thus collected enables us to develop and customise our services better to meet your needs and preferences, and to bring to your attention in store shop promotions, new lines, new buffet options, future wedding cake events, seasonal events & promotions.
Purpose of Processing
The personal data collected is used by Peter Herds to give you information in relation to client’s services, to process and respond to queries received from the public or other relevant stakeholders, to contact you to seek your views. Peter Herds may perform statistical analyses of user behaviour and characteristics to measure interest in and the use of various sections of the website. The personal data held by Peter Herds may also be used on an aggregate basis without any personal identifiers to provide third parties with information, such as requested designs of bespoke cakes & new product requests, and to help us to improve the features and content of the website or other marketing material.
If you or your parent company is a current client/ member/ customer of Peter Herds, opting out of marketing emails will not stop all communication from us. By becoming a client/ member/ customer of Peter Herds, your firm is signing you up to receive certain information related to the organisation. It is a constitutional requirement for us to send this information to you.
If you are no longer or have never been a client/ member/ customer of Peter Herds, you can choose to opt in or out of further contact with us. We also receive data through networking (e.g. business cards) and add these details, if relevant, onto our data management system. We may on occasion purchase ‘opt-in’ data (lists from reputable providers) for promotional campaigns.
Data retention
The personal data collected is stored in Peter Herds CMS system and other appropriate data management systems, both papers based and electronic. Personally identifiable information will not be disclosed to any third party except if permission has first been obtained from the users. The data will not be transferred to any agency located outside the EU. At regular intervals, we will:
- Review the length of time we keep your personal data for
- Consider the purpose or purposes for which we hold your personal data for in deciding whether (and for how long) to retain it
- Securely delete information that is no longer needed for that purpose or those purposes
- Update, archive or securely delete information if it goes out of date
Security
Peter Herd uses reasonable measures to safeguard personally identifiable information. The implemented measures will be appropriate to the type of information maintained and compliance with all relevant legislation governing protection of personal information. Measures are implemented to preserve the confidentiality, integrity and availability of the personal information. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to only those employees, contractors or agents who have a legitimate business need to have access to that data. The employees, contractors or agents will process your personal data in accordance with our instructions. They will be subject to a duty of confidentiality and due care with respect to handling the personal data. We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so. Peter Herds employees are trained on data security and information protection. Relevant areas of the Peter Herds website will employ Secure Socket Layer (“SSL”) or Transport Layer Security (“TLS”) encryption technology to enhance data privacy and help prevent loss, misuse, or alteration of the information collected and retained by Peter Herds.
Third-Parties
Where appropriate we may pass your data onto third parties.
Links to Third-Party Sites
Where appropriate and only for the legitimate business needs of Peter Herds, we may provide links to third-party web sites, or advertisements which contain links to third-party sites. These links are provided as a service to website users. The linked third-party websites are operated by independent entities that have their own privacy policies. This Privacy Policy does not apply to such other websites or to the use that those entities make of your information. Peter Herds has no control over the content displayed on such sites, nor over the measures, if any, that are taken by such sites to protect the privacy of your information. Peter Herds website may also serve third party advertisements, or other content that contains their own cookies or tracking technologies. Peter Herds does not control the use of those technologies.
Opt-Out
Peter Herds, for legitimate business interests, maintain contact information on its clients and the wider business community to communicate information on our services and updates. Peter Herds also sends promotional material promoting its services, new clients, industry news and other relevant offerings. From time to time, Peter Herds collaborates with other relevant organisations and companies to promote other programs that may be of interest to clients and the wider business community. In such cases, Peter Herds does not provide these organisations with any personally identifiable information but may distribute the organisation’s information on their behalf to those who may legitimately be benefited from receiving such information or have elected to receive such information. If you do not wish to receive marketing material, you may opt out. Every marketing e-mail will include an ‘unsubscribe’ link at the bottom. You may also notify Peter Herds in writing as set out below. If your parent company has nominated you as a relevant contact required to receive information on its behalf, you cannot opt out of important information Peter Herds is required to provide you as per Peter Herds contractual obligations to its clients/ customers.
Social media
We may use third party provided tools such as Hoot suite to manage our social media interactions. If you send us a private or direct message via social media the message may be stored by Hoot suite. Like other personal data, these direct messages will not be shared with any other organisations.
Access, Review and Correction
The General Data Protection Regulations gives you the right to access your personal data held by us (“subject access request”). If you have an established business relationship with Peter Herds, you may request from us a list of the categories of personal information held about you. Subject access requests must be made in writing to the details below. We will endeavour to respond to the request within a reasonable period and in any event within one month as required by the relevant provisions in the GDPR.
It is important that the personal data we hold about you is accurate and current. We will take all reasonable measures to ensure that the personal data we hold about you is accurate. When you make a request to access or review the personal data we hold about you, we will request you to verify your identity before the request can be fulfilled.
Privacy Rights
In addition to the rights of access, review and correction, you have the right to object to your personal data being processed for any particular purpose, or to request that we stop using your information. If you wish to exercise these rights, please email enquiries@peterherdcakes.co.uk or send a letter marked “Data Protection” to the Peter Herds offices at 45, chapel lane, Wilmslow, Cheshire, SK9 5JH. If you have further concerns about how we use your personal data, you also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the data protection authority for the UK. Please visit https://ico.org.uk/ for more details on your data protection rights and how to contact them.
Cookies
Harmless cookies that are designed to enhance your user experience of this website are stored on your device. These consist of small data files relating to you and this website.
Information stored in cookies created by Peter Herds is not shared with any third party unless required to do so by law.
By continuing to browse this website you are consenting to the storage of its first party cookies on your device.
- _ga: Google analytic data: Online identifiers including cookie identifiers internet protocol addresses and device identifiers client identifiers.
- _gat: Google analytic data: Online identifiers including cookie identifiers internet protocol addresses and device identifiers client identifiers.
- _gid: Google tag manager: Online identifiers including cookie identifiers internet protocol addresses and device identifiers client identifiers.
- wp-settings-3: WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
This privacy policy was last updated on 23rd May 2018.